Pleasantrees: Elevated Retail & Product Strategy
The Objective: Transform the cannabis retail experience from a transaction into a guided sensory journey.
The Strategy:
Expert Training: Developed a "Cannabis Sommelier" curriculum for staff, focusing on terpene profiles, cannabis genetics, and the science of scent perception.
Atmospheric Branding: Engineered custom candle aromas to elevate the in-store environment and mirror the brand’s premium positioning.
Functional Beverage R&D: Provided recipe development for an elevated line of THC-infused teas and CBD sodas, focusing on sophisticated flavor profiles.
The Result: A staff of highly-trained sensory guides and a product ecosystem that justifies a premium market position.
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