The Objective: Translate a "Nordic, crisp, and clean" brand ethos into a multi-platform olfactory identity.

The Strategy:

• Aromachology: Distilled brand adjectives into a custom scent profile that works across both personal care products and environmental diffusion.

• Product Development: Formulated the fragrance for a full suite of amenities, including shampoo, conditioner, and body wash.

• Environmental Engineering: Provided the technical expertise to integrate scent dispersal within the HVAC system for a seamless guest experience.

The Result: A unified sensory signature that reinforces brand recognition from the moment a guest enters the space to their private rituals in the bath.

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